Upmarket brands including Origins, Shiseido and Demalogica using mushrooms in skincare products

It may be more familiar accompanying a fry-up or in a trendy risotto but the humble mushroom has found a new role — as a beauty product.

Upmarket brands are increasingly favouring fungi in their latest cosmetics.

They say mushrooms have unique properties that bring benefits such as reducing inflammation, treating blotchy pigmentation and soothing the skin.

Sales of fungi-based products are booming, according to John Lewis, with brands including Origins, Shiseido and Dermalogica using mushrooms to create face mists, eye creams and serums. Shiseido uses reishi mushrooms in its Ultimune Power Infusing Concentrate, which costs £32 for just 15ml.

One impressed reviewer said of the Dr Weil Mega-Mushroom range from Origins: “It does magic for the skin. It soothes, reduces puffiness and redness, minimises wrinkles, clarifies, hydrates, brightens… everything, really!”

Other firms use chaga, a fungus used in Russian and Chinese traditional medicine. It grows on birch trees and resembles burnt charcoal.

Predicting trends in health and beauty for the year, John Lewis said: “Fungi are predicted to take centre stage for ingredients and take over the world of beauty.

“Resilience and strength training for skin will be high on the agenda for consumers, with morning multi-step skin care regimes being replaced by hero products that protect and build our skin barrier.”

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