Why What Not To Wear star Trinny Woodall reveals makeup line

Back in the early 2000s the words “Trinny and Susannah” were synonymous with one of the biggest reality shows of the decade.

Premiering in 2001, What Not To Wear starred style gurus Trinny Woodall and Susannah Constantine. The two women would firmly but lovingly steer British women (who had been nominated by their friends and family) into making better fashion choices by overhauling their wardrobes and teaching them how to shop for their body shape.

The BBC show was a huge hit in Australia, with both Trinny and Susannah starring on What Not To Wear for five seasons before going on to appear on several more shows, including Trinny & Susannah Undress.

But fast forward to today and Trinny has left the fashion world behind for one of her other passions: Beauty.

Trinny London launched in 2017 with the plan of (much like how What Not To Wear had with fashion) making makeup and skincare accessible to everyone with easy-to-use products.

Speaking to news.com.au, Trinny said starting her own beauty brand was something she had “always wanted” to do.

“I had been working in TV for 15 years, and then I worked in TV abroad out of England and to Australia for five years after that,” she said.

“I got to a stage where I had met so many women and the first thing they noticed in a makeover was their makeup, because a lot of women get stuck in their makeup and they don’t know what else to.

“The joy of building a brand is you can help so many more women than just doing a TV show and you can have a greater impact on helping them, so it was always something I knew I wanted to do.”

Trinny struggled with acne throughout her teens and twenties, an experience that made her realise “how compromised skin can really affect your self worth and to give great education around what you can do”.

“When I was developing our range, we have a selection of products that are very good for skin that has got problems with acne or just generally a little compromised in that area,” she explained.

“I think we have a responsibility as a beauty brand to give information and not just sell people products, and I think we’re very good at that.

“A few of our team have had very bad acne and it brought back to me how much it affects your skin.

“I’m really excited by the impact Find Your Balance and Overnight Clarity have on acne prone skin.”

One of the most iconic features of Trinny London’s makeup range are its stackable, cream makeup pots, Eye2Eye and Lip2Cheek.

Trinny came up with the idea after years of decanting her own makeup into little pots “so that it was easier for me to access”.

“It just made life so much easier but they didn’t stack together beautifully. I used to tape them together and this was the item that I had in many a public loo, where I was in a restaurant, and somebody would say, ‘what’s that?’ And I’d say, ‘it’s my makeup bag’, and they would say, ‘where can I buy it?’” she said.

“And I would think, one day, I will make this.”

When it comes to her favourite Trinny London products, Trinny says she does “every element of the skincare religiously”.

“I clean my skin with the balm (Be Your Best) and I use our PHA (Better Off) in the morning. Of all the skincare, Plump Up is probably my ‘couldn’t live without’ product,” she said.

“Even though you should always clean your skin, it (Plump Up) makes such a fundamental, immediate and long-term change on the skin.

“It’s the only one in the range that has that immediate and long term effect – it’s an amazing product.

“I can’t live without BFF SPF, because I have to put SPF on my face every day and I need that tiny evenness of skin tone – even if I just walk out the door. Remeber, with products containing SPF, always read the label. See directions for use. Avoid prolonged exposure in the sun and wear protective clothing, hats and eyewear when exposed to the sun. Frequent reapplication is required for effective sun protection.

“And Lip2Cheek, because I have certain shades like Veebee that I put on my lip, cheek and eye, and then I put some lip balm on top and I’m done for the day. It’s so easy.”


In Australia you can buy Trinny London online or at one of two pop-up stores at Westfield Bondi Junction in Sydney and Melbourne’s Westfield Doncaster. Here are some of the brand’s most popular products:

Trinny London BFF SPF 30 Cream, $75


Containing SPF 30 this is the perfect everyday product. Designed to blend seamlessly into your complexion thanks to its microencapsulated pigments, BFF SPF30 Cream will tone down redness. It also contains porcelain flower, an antioxidant that will add glow for a luminous finish. Always read the label. See directions for use. Avoid prolonged exposure in the sun and wear protective clothing, hats and eyewear when exposed to the sun. Frequent reapplication is required for effective sun protection.

“This product gives my skin a dewy glow, without being heavy or oily. An absolute must have!” one five star review reads.

Trinny London Miracle Blur, $49


Containing vitamins C and E as well as collagen and elastin, Miracle Blur will instantly even out your skin by filling in and blurring everything from acne scars, pores and fine lines.

“I was a bit unsure when I first bought Miracle Blur and wondered if it really was as good as the reviews I had read. Well, it is and I wouldn’t be without it now,” one customer who wrote a five star review said.

Trinny London BFF De-Stress, $75


This serum-foundation is loved by Best Of Editor Edwina Carr Barraclough. Features include the use of NP-TriOx technology to manage the impact of stress in skin, hyaluronic acid for hydration and buildable coverage that has a radiant finish.

Trinny London Overnight Sensation, $130


Overnight Sensation contains two types of vitamin A: retinal and granactive retinoid to help reduce fine lines while leaving skin smooth and plump, all without causing peeling or irritation. It also has bacillus ferment to help lift sagging skin, while vitamin F helps to moisturise the skin.

“After using this three-four times a week for around two months I can honestly say it is fantastic. I’ve used retinoids before but they’ve always left my skin peeling and sore,” one five star review reads.

“This is just brilliant … my lines, wrinkles and large pores are reduced significantly. I honestly can’t recommend these products enough.”

Trinny London Eye2Eye, $34


These highly pigmented pots of goodness make it easy to add long-lasting colour to your eyes. They can be easily applied to the eyelid using your fingers, with 28 different shades to choose from.

“Great colours, easy to apply and blend. Exactly what I’ve been looking for. My stack is growing!” One five star review reads.

Trinny London BFF Eye, $50


Finding the right under eye concealer is something I’ve always struggled with, but I love BFF Eye. The ultra hydrating serum-concealer product doesn’t crease and is long lasting. It also looks after your delicate under eye area while you wear it thanks to ingredients like hyaluronic acid, a duo peptide complex and stabilised vitamin C.

Trinny London Bounce Back, $92


If you want a moisturiser that works hard, then this is it. Containing a powerful mix of peptides and hyaluronic acid, this works to help smooth wrinkles and improve skin firmness.

“At 53, I have tried many moisturisers, always looking for The ONE. I can honestly say, I have found it!” one five star reviewer writes.

“The texture is luxurious and glides onto my skin and is absorbed with ease. I am relatively new to the Trinny Skincare Range and have used it religiously AM and PM for a month and my skin has never been so thankful for it. I am positively glowing.”

Trinny London Lip2Cheek, $49


This cream formula is ultra buildable, with 11 different flattering shades to give a beautiful flush of colour on your cheeks and lips.

“Absolutely love my lip to cheek selections. Wouldn’t use anything else. The colours are beautiful and have staying power,” one five star review said.

Trinny London T-Brush Set, $110


This pack includes the Trinny London Conceal/Eye Contour T-Brush, the Blush/Bronzer T-Brush and the Complexion T-Brush as well as the Platinum Elizabeth Bag to store them in.

“Been looking for good brushes to use with Trinny London products and have found them! Love the way my make up looks – light, airy and polished. Definitely worth the buy,” one customer who wrote a five star review said.

Trinny London Boost Up, $122


This super charged vitamin C serum packs a punch — it’s only recommended for those experienced with using active products and if you don’t have sensitive skin. It contains vitamin C sourced from a high concentration of ethyl ascorbic acid, as well as plankton extract to even skin tone, lemon peel ferment to brighten and even while lactococcus helps revive tired skin.

Want more beauty content? Find out about the “game changing” new Dyson Airwrap feature that makes it worth its $895 price tag as well as the hyaluronic acid serum that sells every three seconds.

If you’d like a cheeky discount on your next shop check out news.com.au Coupons with discount codes for big brands like Adore Beauty and Sephora.

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Hannah Paine

Hannah PaineEcommerce Writer

Hannah Paine is a senior Ecommerce Writer for Best Of. An experienced lifestyle journalist, she joined the news.com.au team in 2018. She has written for some of Australia’s biggest titles and covered everything from beauty, fashion to health – you name it, she’s written it. Hannah is passionate about finding the right product at the right price and believes good skincare and clothes don’t need to cost the earth.

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