Woolworths Everyday Rewards members have received an unexpected email from the supermarket giant revealing their most bought product of the year.
The Australian retailer has surprised 3 million shoppers with its 2022 Rewards roundup, a personalised tool which reveals a number of interesting details about your shopping habits – including what grocery item you buy the most.
And it’s fair to say, the findings have shocked some Woolworths customers, with many taking to social media to disclose what they buy the most.
One woman on TikTok declared “I have a problem” after finding out she had bought the 1.25L bottle of Coca Cola No Sugar 48 times.
“It’s kind of like the supermarket version of Spotify Wrapped,” the woman, who uses the handle @monadearly, said.
“In third place we’ve got sweet potatoes, yep not bad, and in second place we’ve got Hass avocados.”
But while the popular carb were purchased 11 times in the last 365 days, as well as 19 avos – her Coke purchases were dramatically higher.
“At first I was like, ‘why are they sending me this, who is gonna share this’,” she continued.
“But anyway, here we are. It’s me, the Coke addict.”
Her video, which has been viewed almost 300,000 times in the last 24 hours, quickly garnered heaps of attention – with many flooding the comments section to share their top item.
“Mine was 2 different types of iced coffee and pregnancy tests,” one said.
“I bought dinosaur spaghetti 64 times apparently,” another added.
“Yeah, my top 3 was all cat food,” someone else revealed.
Others labelled their finds “embarrassing”, with one describing their fruit-filled top 3 as: “OMG, how lame.”
There were also a few customers who said they hadn’t received the email and felt “left out”.
“Can’t find mine I feel ripped off hehe,” one said.
“I haven’t gotten an email,” another agreed.
As one dramatically declared: “HOW DO I GET THIS??!!”
A Woolworths spokesperson confirmed to news.com.au that those who didn’t receive an email will not be able to access the roundup feature.
Others have since shared their roundup, with one mum revealing her top product was Red Bull which she had purchased 112 in the year, labelling it “disturbing”.
Many were impressed with the Rewards roundup’s other features, which also revealed how many points you banked and how much money that equates to.
One woman shared her impressive savings in the Woolworths Rewards Enthusiasts Facebook group which showed she’d banked $1635 in savings as a result of collecting points and boosting offers throughout the year.
“The Everyday Rewards program saves its members hundreds of dollars every year, by boosting offers and scanning their card every time they shop in Woolworths, BIG W and our partner stores,” a spokesperson explained.
“This year, to celebrate the value members have unlocked from the program, we have sent out a ‘Rewards Yearly Roundup’ to over three million members.
“This personalised tool shows how many points each member has accumulated and how many dollars they have saved over the year.
“Some of our savviest members have saved over $2,000. The tool also shows how many metres of paper each member has saved by opting into e-receipts and their top three products purchased.”
More than 14 million Aussies have joined the Everyday Rewards program which was recently awarded ‘Best Rated Loyalty Rewards Program’ for overall satisfaction by Canstar Blue for the second year in a row.
Switching to e-receipts via your Rewards app is a little-known trick that can have huge benefits on the environment.
To date, more than a million Aussies have opted out of paper receipts since eReceipts were launched in June, 2021, saving on average 13 metres of paper per Woolies customer, every year.
All customers have to do is head to their account page and update their receipt preferences.
From that point, all receipts are stored digitally in the app. As not all customers may know, paper receipts are unable to be recycled due to the thin later of plastic film covering the printout, so the digital option means customers are doing something good for the environment as well as keeping all their paperwork in one place.